Apple iPhone 17 Launch Event: iPhone Air, iPhone 17 Pro, AirPods Pro 3, and Apple Watch Updates

Apple’s latest iPhone 17 launch event introduced new devices, updated wearables, and software upgrades. From the iPhone 17 series to the long-rumored iPhone Air, here’s a breakdown of everything Apple announced.

iPhone 17 and iPhone 17 Plus

• Display: 6.3-inch, 120Hz ProMotion, thinner bezels
• Durability: New Ceramic Shield 2, 3x scratch resistance
• Chipset: A19 with six-core CPU, five-core GPU, faster neural engine
• Battery: +8 hours longer than iPhone 16
• Camera: 48MP main + 12MP telephoto; new center stage selfie camera with square sensor for easier landscape shots
• Price: Starts at $799 (256GB)
• Availability: Pre-order September 12, release September 19

iPhone Air

• Design: Thinnest iPhone ever at 5.6mm, titanium frame
• Display: 6.5-inch always-on, ProMotion, up to 3,000 nits brightness
• Performance: A19 Pro chipset with N1 wireless chip (Wi-Fi 7, Bluetooth 6), C1X modem
• Camera: 48MP Fusion lens + 12MP telephoto built into a slim array
• Battery: All-day with Adaptive Power Mode, MagSafe support
• Price: Starts at $999 (256GB)
• Availability: Pre-order September 12, release September 19

iPhone 17 Pro and Pro Max

• Design: First anodized aluminum unibody iPhone, largest iPhone battery yet
• Thermal system: Vapor chamber cooling for better performance
• Display: 6.3-inch (Pro) and 6.9-inch (Pro Max), Ceramic Shield 2 back
• Cameras:
  • 48MP telephoto with up to 8x optical-quality zoom
  • 48MP wide and ultra wide
  • 18MP center stage front lens
• Battery life: Up to 39 hours of video playback (Pro Max)
• Price: Starts at $1,099 (256GB)
• Availability: Pre-order September 12, release September 19

AirPods Pro 3

• Design: Similar to Pro 2, but new biometric sensors
• Features:
  • Heart rate monitoring via Fitness app
  • Improved ANC, 4x stronger than original Pro
  • Foam-infused tips and spatial audio
  • Live translation powered by Apple Intelligence
• Battery: Up to 8 hours per charge
• Price: $249
• Availability: Order today, release September 19

Apple Watch Series 11, Ultra 3, and SE

• Apple Watch Series 11:
  • Thinnest and most durable yet
  • New blood pressure monitoring
  • 24-hour battery life
  • Price: $399
• Apple Watch Ultra 3:
  • Larger LTPO 3 display
  • Satellite connectivity and Emergency SOS
  • Price: $799
• Apple Watch SE (2025):
  • Always-on display, S10 chip, 5G option
  • Sleep apnea alerts and Sleep Score
  • Price: $249

Availability: Pre-order now, release September 19

iOS 26 Release

Apple confirmed iOS 26 and other OS updates will roll out as free upgrades starting September 15.