Modern tech platforms thrive by breaking complex operations into specialized components. Take Amazon: during high-demand events like Black Friday, it dynamically scales specific services while keeping others stable. This microservices approach has enabled Amazon Web Services (AWS) to support businesses globally, allowing companies to leverage specialized infrastructure while focusing on core competencies.
Web3 must follow suit. A fragmented blockchain ecosystem—with multiple chains, rollups, and bridges—creates barriers to adoption. Instead of walled-off ecosystems, Web3 should evolve like Amazon, providing specialized, interoperable infrastructure that enhances business operations regardless of where transactions occur.
The Need for Platform Independence
Amazon’s success is not about platform lock-in but about providing the best infrastructure. Chinese merchants who started on Amazon now thrive on platforms like Walmart and TikTok Shop, yet Amazon still profits by offering logistics services.
Similarly, Web3 must focus on infrastructure, not exclusivity. Instead of forcing users into closed ecosystems, decentralized protocols should unify specialized infrastructure to support seamless transactions across multiple networks. The future isn’t about isolated blockchains—it’s about creating services that communicate effortlessly behind the scenes.
Overcoming Web3’s Fragmentation
Today’s Web3 landscape is increasingly complex, with:
Hundreds of rollups optimized for specific applications
Difficult bridging mechanics for asset transfers
Inconsistent security assumptions across networks
As this fragmentation worsens, mass adoption remains elusive. The solution? A Web3 microservices model that allows blockchains to function asynchronously yet cohesively, just like Amazon’s backend services.
A scalable Web3 infrastructure needs:
Reliable Data Availability – Ensures transaction data is published correctly
Proof Verification – Uses validity/fraud proofs to guarantee execution
A Coordination Layer – Aggregates proofs while maintaining chain sovereignty
Unlike Amazon API calls, Web3 interactions must rely on trust-minimized cryptographic proofs. Users should verify data and execution proofs without intermediaries, ensuring security and decentralization.
Different rollup ecosystems—Polygon, StarkWare, and others—use varying proof systems. The challenge lies in creating adapters that unify these proofs while preserving security guarantees.
The solution: A permissionless verification hub that aggregates proofs while allowing chains to maintain independence. This approach:
Preserves modular innovation
Ensures seamless user experience
Allows chains to choose their own verification methods
Just as Amazon’s microservices revolutionized e-commerce, asynchronous chain communication will define the next era of Web3—a decentralized infrastructure where businesses can build without barriers.
