TikTok is expanding beyond short videos with Bulletin Board, a one-to-many messaging feature that lets creators and brands post updates directly to their followers. If you’ve used Instagram’s broadcast channels, you’ll recognize the idea: a creator posts, followers react with emojis, and the conversation stays focused and controlled. Here’s everything creators, marketers, and social-media managers need to know about TikTok’s new tool, and how to use it effectively.

What Is Bulletin Board?

Bulletin Board is TikTok’s version of a broadcast channel. Only the creator can post; followers can react with emojis but cannot reply publicly. Posts can contain text, images, or videos, and followers who join a bulletin board receive notifications when new posts go live. Creators can also toggle visibility and name their bulletin board to match a theme or campaign.

Who Gets Access?

TikTok is rolling this out to creators who:

• Are 18 years or older, and
• Have at least 50,000 followers.

This initial rollout targets established creators and brands so the feature can scale without overwhelming users.

How to Start and Join a Bulletin Board

For creators:

1. Open your TikTok inbox.
2. Select the Start bulletin board option.
3. Choose a name, toggle Show on profile on/off, and post content.

For followers:

• Click the bulletin board name under a creator’s bio and select Join.
• Once joined, you’ll get inbox notifications whenever the creator posts.

Key Differences From Regular Posts and Stories

• One-way posting: Only creators publish; followers react with emojis.
• Focused updates: Ideal for announcements, exclusive drops, and quick updates, without altering the main feed.
• Discoverability: Bulletin boards appear under bios, making them a persistent channel for followers who want direct updates.
• Promotion: Creators can push content directly to followers’ inboxes to boost visibility.

Use Cases: How Creators and Brands Can Leverage Bulletin Board

• Music & Entertainment: Artists can announce new releases, pre-saves, or tour dates.
• News & Media: Publishers can share breaking news snippets or exclusive links.
• Sports & Teams: Clubs can post match previews, lineups, or behind-the-scenes content.
• E-commerce & Brands: Direct updates on drops, promos, and limited offers.
• Influencers & Educators: Share tips, micro-lessons, or links to long-form content.

During beta, artists and outlets used similar features to share music releases and updates, Bulletin Board is optimized for that exact flow.

See also: Google Expands NotebookLM With ‘Deep Research’ and Support for More File Types

Safety, Moderation, and Community Controls

TikTok enforces its Community Guidelines on bulletin boards, using a mix of automated tools and human moderators. Creators and users will have access to safety features like muting, blocking, and reporting to keep communities positive and manageable.

Pros and Cons

Pros

• Clear channel for announcements and exclusive content.
• Less noise in followers’ feeds than repeated posts or Stories.
• Direct inbox notifications increase post visibility.

Cons

• Limited interaction, followers can’t publicly comment.
• Access restricted to creators with 50K+ followers (for now).
• Risk of notification fatigue if creators over-post.

Tips to Make Your Bulletin Board Work

1. Name it well: Use a descriptive name that signals value (e.g., “New Drops & Offers”).
2. Post selectively: Reserve the board for important updates and exclusive content.
3. Use mixed media: Combine short videos, images, and text for variety.
4. Promote joining: Mention your bulletin board in regular posts and Stories.
5. Respect cadence: Don’t over-notify, quality beats quantity.
6. Analyze and iterate: Track engagement from emoji reactions and follower join rates.

How This Fits Into Social Media Trends

Platforms are converging on one-to-many channels (Instagram broadcast channels, Twitter/X communities, Telegram channels). Bulletin Board reflects creators’ desire for a persistent, controlled channel to communicate without algorithmic feed pressure. For brands, it offers a new lever for direct reach and higher engagement.

TikTok’s Bulletin Board is a natural next step in creator tools, combining low-friction announcements with a direct line to followers. For creators and brands, it promises a simple way to centralize updates, promote content, and build tighter community ties. As with any new channel, success will come from thoughtful use: provide value, avoid spam, and keep the content relevant.

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