Crypto Firm Tether Says It Wants to Take Over Italian Football Club Juventus

Tether, the crypto giant behind the world’s largest stablecoin USDT, has announced a bold plan to acquire Italian football powerhouse Juventus FC, signaling one of the most dramatic intersections yet between digital finance and European sports. The company confirmed that it has submitted a formal, all-cash proposal to buy majority shareholder Exor’s 65.4% stake, with the intention of eventually taking full control of the club.

This move would mark Tether’s biggest step into traditional sports as the firm continues expanding far beyond its crypto origins.

Tether Moves to Acquire 65.4% of Juventus FC

In a statement on Friday, Tether revealed that it submitted a binding proposal to Exor, the investment firm that currently holds the majority stake in Juventus FC. If successful, Tether will launch a public tender offer to acquire the remaining shares at the same price.

Juventus FC SpA is publicly traded and ended Friday with a market cap of $925 million.

Tether also said it is prepared to invest $1 billion into the club following the acquisition, emphasizing long-term commitment and financial stability.

CEO Paolo Ardoino, a lifelong Juventus fan, said the company’s interest “comes from deep admiration and respect,” adding that Tether is in “strong financial health” and ready to support the Italian club’s future.

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Why Tether Wants Juventus

The acquisition attempt reflects Tether’s broader strategy of expanding into new industries. In recent years, Tether has invested in:

Artificial intelligence
Payments technology
Robotics
Sports ventures

Its flagship token, USDT, dominates the stablecoin sector with a $188 billion market cap and widespread usage across emerging markets. Tether also reported over $10 billion in net profits this year, largely from yields on U.S. Treasury bills backing USDT, and disclosed that it holds 116 tons of gold.

The company already owns more than 10% of Juventus and previously expressed interest in becoming a more active stakeholder.

Market Reaction

News of Tether’s takeover bid immediately boosted the Juventus fan token JUV, which jumped 30% shortly after the announcement.

If approved, the acquisition would signal a significant transformation for Juventus, positioning the club for new investment and modernization efforts backed by one of the most profitable firms in crypto.

What Happens Next?

The proposal must still gain Exor’s approval, and regulatory reviews are expected. However, if Tether manages to take full ownership, this could become one of the most high-profile crossovers between cryptocurrency and professional football to date.

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